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Capture Organic Traffic on Google With Long Tails

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As internet users become more and more comfortable with Google, it means the content they type into Google is more casual, thus containing more long-tail keywords than ever.

Overall, 95% of Google searches are for a term that gets less than 50 searches per month.

Google search terms are getting more specific and longer in the number of words. Approximately 50% of searches on Google are 4+ words. In 2018, that number rose to 65%.

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