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Capture Organic Traffic on Google With Long Tails

As internet users become more and more comfortable with Google, it means the content they type into Google is more casual, thus containing more long-tail keywords than ever.

Overall, 95% of Google searches are for a term that gets less than 50 searches per month.

Google search terms are getting more specific and longer in the number of words. Approximately 50% of searches on Google are 4+ words. In 2018, that number rose to 65%.

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