Performance
Buying a Mac means buying superior hardware, whichever model you choose. From the tiny Mac Mini or the svelte MacBook Air all the way up to the massively configurable Mac Pro model, Apple employ some of the best hardware from the likes of Intel, ATI and nVidia in their systems. Paired with the cutting edge Mac OS X operating system to make the most of the hardware, none of the high technology hardware is put to waste.
Safety and Reliability
Preloaded out of the box with features like Time Machine automatic backups and advanced security features such as encryption and a built-in firewall, you needn't worry your valuable data on a Mac. Forget about the myriad of PC viruses, Macs are still some of the safest systems around. Our IT engineers are on hand to help you to select a backup device suited to your needs, whether it's a networked NAS drive for several machines in your house, a larger-scale solution for a small or medium-sized business or a portable backup drive to take with you on business trips and holidays.
Design
Macs are second to none in industrial design and attention to detail; they are not only stunning to look at but incorporate some of the most innovative and helpful features to make computing as painless as possible. The Aluminium unibody enclosure pioneered by Apple for use on their desktops and laptops is designed to dissipate heat as effectively as possible, coupled with Apple's custom case and motherboard designs these keep your computer cool and silent. Apple's proprietary MagSafe magnetic power connector ensures that a tripped cable doesn't mean a new computer or a damaged connector port. And the iMac's intelligent all-in-one design with a tapered metal stand allows you to stow the keyboard and mouse under the screen, meaning you can now have a desktop computer with an equal or smaller footprint on your desk than a laptop. And one you won't want to hide out of sight.
Flexibility
If you're holding back on making the switch because you're attached to a particular piece of Windows software or you're worried about your friends or colleagues being able to open e-mail attachments made on a Mac, compatibility issues are a thing of the past. New Macs support everything from previewing Microsoft Office formats to full-blown Microsoft Exchange support for your business e-mail, contacts and calendars. There is even a dedicated version of Microsoft Office made especially by the Mac team at Microsoft which is more cutting edge than the equivalent PC version, meaning you'll never be far away from the familiar landscape of Word, Excel and Powerpoint.