What Is Martech or Marketing Technology? Everything You Need to Know About

The first time I heard someone dropping terms such as Martech and marketing technology, my jaws touched the floor. Honestly, I had never really heard of anything like that so far.

I tried to intently join in the conversation to learn more about it but since I had no basic knowledge about the concept itself, I was at a big loss. I vowed to get on to someone more knowledgeable but was not in a position. Finally, I checked on the internet and made my own notes.

So, what is it exactly?

Simply put, Marketing technology is the use of technology for the purpose of marketing. Pray, do not confuse this with the advertising of the brand. In a way, it integrates advertising but Martech is bigger in scope than advertising of a brand alone.

It involves using the software as a medium to market:

The scope is indeed very huge. It can include an email strategizing company to a social media-powered marketing company to a medium that collects and analyses important data relating to consumer behavior.  Therefore it is safe to say that every piece of media that can be used by the company to reach to its consumers is called that.

How does it work?

Companies that want to leverage on consumer habits and behaviors hire specialized companies to develop aids and tools or to work on contracts to be able to gather and collate data that can be of use to such companies.

Say for example if I run a digital printing Glasgow, I would require information on what my customers require and what their frequent needs are. From this information, I can either create an inventory or make sure the delivery schedule of the most necessary items is in time for the demand.

Is it cost effective?

Vendors can offer to pay anything upward of $50000 to gather the required data. There are also other start-ups in the field that can charge anywhere between $5000 and $20000. It all depends on the budget but the lower budget companies also do a great job nonetheless.

Best Technologies for Promoting a Healthy Diet and Active Living

These days spreading information or encouragement through word of mouth alone is not at all sufficient. The two main reasons for this are that one, you do not get to pass on your message to a wider range of audience and two, the moment you stop advising, all that you have said flows out through the other ear of the person listening. That is why people have started relying on technology to promote a good cause such as MOVOMOVO.COM and other online forums.

Here is a list of technologies that have helped to promote a healthy diet and an active living among us today.

  1. Pedometers – These devices accurately measure the number of steps and the total time spent on doing some physical activity such as walking, running, or jogging. Pedometers have been proven to increase the amount of physical activity among its users and thus promoting a healthier and active living style.
  2. Accelerometers – These instruments measure the rate of acceleration undertaken by the body every minute, in addition to providing details including movement patterns, intensity, duration, and frequency.
  3. Heart Rate Monitors – With an increase in the number of heart-related diseases, having a heart rate monitor by your side is a good idea to monitor the intensity of your exercises. It is also useful for a healthy living for people including heart patients, athletes, and others.
  4. Active Video Games – Video games are not only fun but can also be healthy. These do not include the usual play alone, non-engaging type of games. Rather interactive games that features dance, badminton and other active games will help you stay fit and active.
  5. Smartphones, web-based programs, online apps – All these have contributed to an increased urge for people to learn new ways to stay healthy and remain fit. In addition, these are also easy to use and can be accessed anywhere anytime and has made them the besties of fitness lovers.

3 Ways Blockchain Tech Will Have a Major Impact on the Entertainment Industry

It is interesting to know how Blockchain technology has impacted the entertainment industry. The decentralized ledger of the Blockchain technology has helped to increase transparency and enhance sharing.

Blockchain has actually helped to revolutionize the way music has been distributed.

  • Ownership of the asset and content has led to many conflicts. This is like you buy a track but are not allowed to play it elsewhere outside of the platform. Powered by the Blockchain technology a company is coming up as a decentralized platform for music. This is a startup and it aims to address the issues in the streaming and the entertainment industry. This is advantageous because it improves the way in which the content is consumed and distributed The method is very straightforward. It stores the music on the Blockchain, gives protected access by locking them and then gives the key to those who have the right to access it.
  • There are restrictions to access the cloud-based services because of geography and because of copyright restrictions. Also, censorship prevents the work to get distributed. The Blockchain technology solves it. The ledger is decentralized which means no one can block the valid content unilaterally. This could be any digital content. The method is to get the content from the source to the customer without having a middleman. It protects copyright too.
  • A challenge that is faced is to know if the work is viable commercially. This is a cause of concern for the small artists who still do not have full control. The artists have to pay a huge cut and this hurts. This is even more of a pain for the individual artists. The Blockchain method lets the artist connect to the fans directly and earn the revenue without paying any cut.


TheBlockchain technology has found its way into many industries. At the end, trulycoin, decentralization helps one and all.…

The Impact Of New Technology On Mass Media

Technology is everywhere you see. It is controlling our daily lives in such a way, that staying away from technology for even one day, might be too much difficult for us. It has engulfed everything on its way – from the way we speak, the way we talk and the way we see. Things like mobiles phones, laptops, televisions, etc. have become an integral part of our lives. But how is it affecting the Mass Media? A small example is smartphones. With smartphones, you get notifications of all the latest news in one instant. You can even watch product reveal these days or even various conferences on YouTube Live. That’s how much technology has changed in the last couple of years. Following are some of the ways, technology is impacting Mass Media.

Changing Face Of Mass Media By Technology


  • Accessibility : Technology has made it possible for media houses to broadcast and report news and other types of high-value content, with the help of apps on smartphones. This, in turn, would reach to consumers faster than normal ways, like newspapers, or magazines. Television has also been a key factor in bringing this revolution.
  • Use Of Social Media Platforms : Nowadays, media houses are using social media, like Facebook, Twitter or Instagram, to transfer faster news in the process. Many media houses are also resorting to unfair means like Instagram likes kaufen – which means, they are buying Instagram likes so that their news or pages always stay on top of people’s news feed.
  • Engagement : With the help of social media, these media houses are increasing their engagements, so that more feedbacks could be received. These user feedbacks will help at a future date, in improving their service and making it more better for the public.
  • Podcasting : Podcasting is a perfect way to stream only audio, via phones or even your computers. People listening to podcasts can listen to nice discussions about politics, national issues, finance, etc. and thus improve their knowledge on something that is very much relevant, during that specific
  • Streaming, Facebook Live And YouTube Live : Streaming is a new rage, which puts a person straight into the heart of the action. Let’s say you stay in New Jersey, USA, and the new iPhone is getting revealed in another state, i.e. California, USA. You can just simply follow the reveal via YouTube Live or Facebook Live. That’s how easy it is now.

Tech Tips: Improving PC Performance in Windows 10

Performance of the PC would impact the time taken for completion of any task. After all who would love to use a computer that has all the best apps installed but is slow to use! Here are a few things to ensure the best performance of your PC.

  1. Ensure that you have all the updates-

Software updates include security patches and bug fixes. These can fix all those issues that cause lags. So make sure that the operating system, as well as the windows apps, are all up to date.

  1. Explore all the features

When you are using a new feature look for tutorials and make sure that you are doing it right. For example, if you know how to setup two monitors in windows 10, you should also learn how to split screen. You should ensure that the hardware and software requirements are all met.

  1. Study the memory usage and delete unwanted apps

Having too many apps might make it easy to get things done. But some can simply be achieved with web-based applications. Periodically look for apps that you do not use anymore and uninstall them.

  1. Do not multitask all the time

Multitasking is good and with a good RAM speed, this can work pretty well. But having too many apps open at the same time can bring down the speed, even if you have the most powerful computer. To reduce the strain on your RAM.

  1. Turn your PC off regularly

Keeping your PC turned on for long hours can also reduce the speed and performance significantly. A simple restart can help in most cases.

Check for the apps that run automatically at startup and disable the unwanted ones. There are such small changes you could do to notice some big improvement in the performance.

Hostgator vs eHost Customer Support Comparison

If the comparison between Hostgator and eHost is based on pricing, eHost will always be the first preference among the web developers because of the lower price. The exclusive features or services that are available at eHost are also offered by Hostgator, but the former one has a lower range than the later. But, apart from the question of pricing, both of them are the toughest competition to each other.

Whether it is a comparative study of the customer support or any other services, both of them are ruling the market simultaneously. While new and pro, both web developers prefer Hostgator, there is a strong customer base for eHost too. Therefore, it is quite difficult to choose the best one when the comparison is between Hostgator v/s eHost. Still, here is a comparative study that will help you to know these two web hosts better. Read on to know more-

Introduction to Hostgator

Founded by Brent Oxley, Hostgator started its journey from 2002 and only within a year, it has touched a huge customer base of 400,000. Presently, the number has increased a lot with lots of happy customers. It is a global provider of web hosting and several other related services.

eHost – A Brief Introduction

eHost is a pioneer to Hostgator as it was founded in 1996 when the idea of web hosting service was not that much popular. From that time until today, eHost is working with its goodwill. The services it provides are all equal to Hostgator and it is still updating itself with the time.

Hostgator v/s eHost – Comparison on the Basis of Reliability

Whether it is Hostgator or eHost, both of them are equally reliable to the web developers around the world. Both of them offer 99.99% uptime which is really great. When it comes to speed, they provide equal services. But, recently there are complaints against the uptime of eHost.

Besides this, Hostgator is always giving better customer satisfaction when it comes about blogging and web developing for businesses. It is true that both of them are equally good, but in serving people, Hostgator is a bit edgy. All customers can be served with a dual segregated transformer, N+1 diesel generator along with gallons of fuel storage.

These are all available with eHost as both of them are from EIG companies.

Hostgator and eHost – Customer Service

When it comes to customer service and support system, Hostgator will always be on the top. They have their professional and skilled customer service department which is available 24/7*365. Therefore, solving any types of web hosting problems can be easy while making a call to them. Not only over the telephonic conversation, but you can also get assistance through live chat. They always prefer a one-to-one solution which is great for the customers. With reliable and knowledgeable staff, Hostgator has been successful in having a large customer base.

When it comes to the customer service of eHost, they also provide such services, but still, there is a fine line between them and Hostgator. This is the place where Hostgator is a bit ahead than eHost.

Hostgator and eHost – Domain Name Comparison

Both of them are suitable to buy unlimited domains under certain plans. But when it comes to Hostgator, you can buy domain name by paying $13 a year.

Once you are signed in with eHost, you will be given a free domain initially. They not only offer a free domain for the first year but also you get a free domain name for a lifetime unlike to any other web hosting providers.

After this thorough comparative study, it has been proved that both of them are almost walking side by side in the industry.…